By June 17, lychees in Hai Duong had basically been harvested; however, this was the time the largest amount of the provincial lychees was exported to fastidious markets from the beginning of the season.
Hai Duong lychees on sale at a supermarket in France
To make international customers know Hai Duong lychee more, distributors in Japan, France, and Australia have worked out wide propaganda plans.
In Australia, as soon as a 20-ton container of lychees docked on June 16, the distributor organized a series of events to propagandize Hai Duong lychees at a number of supermarkets and wholesale markets.
On June 19, Hai Duong lychees will also be introduced and sold at the Vietnamese Food Festival at Monge square in the center of France's capital city of Paris.
From June 25 – 27, Hai Duong lychees will be on sale in the centers of 300 AEON malls in Japan.
The selling prices of lychees in these markets range between VND450,000 and VND550,000 per kilogram.
This year, around 5,000 tons of Hai Duong lychees have been exported to such fastidious markets as Japan, Australia, EU, and Singapore, the highest ever.
Some agricultural product exporters in the locality applied the most modern technology of lychee preservation, which could preserve 95% of fruit quality for 50 days from the time of harvest. Hence, the amount of fresh lychees exported by sea sharply increased.