First lychee fruits of northern Hai Duong and Bac Giang provinces have been shipped by sea to the US to be sold at Safeway and Albersons.
Lychee classification for export (Photo: VNA)
These are two supermarket chains with the largest network on the West Coast of the US.
This is a result of the efforts by the Vietnamese Consulate General in San Francisco in bringing Vietnamese products to foreign distribution systems that started from early this year.
According to the Asia-America Market Department under the Ministry of Industry and Trade, this is a giant step forward in promoting the sale of Vietnamese fruits in general and lychee in particular in the US market, as the majority of Vietnamese fruits have been sold in only small markets and super markets to serve Asian consumers.
A representative from US Dragonberry Produce, the distributor of Vietnamese lychee in the US, said that two other containers of lychee are also on their way to the US. The fruit will continue to be sold in the two supermarket chains with a price tag of 4.99 USD for each bag of 430 grams.
The representative said that the firm has taken steps to introduce the fruit to local partners and consumers.
It piloted the marketing of Vietnamese lychee in early May during the San Francisco trade, investment and tourism promotion conference which was attended by Prime Minister Pham Minh Chinh. The company then imported lychee by air to sell in Los Angeles supermarkets.
The high air transport cost made Vietnamese lychee less competitive in the market. This is the reason why the export of lychee to the US has been modest while the fruit has been accepted in the market since 2014.
Therefore, Dragonberry decided to transport lychee by sea and succeeded, which is expected to strongly increase the export of Vietnamese lychee to the US in the time to come.